ABOUT CHARM & WAG

For the quirks.
For the charm.

Every dog has their thing.

The hopeful stare. The proud little trot. The very specific favourite toy. Charm & Wag celebrates those small details that make a dog unmistakably themselves.

Meet Charmed I’m Sure.

This made-to-size accessory comes from LuckyPennyJo. The maker combines a curated charm set with three additional charms handpicked from the details you share about your dog.

Personality, with a thoughtful fit.

The slip-on design starts with a measurement around the largest part of the head. We bring the measuring guide, the charm notes and the product details together to help you choose thoughtfully.

A decorative finishing touch.

The collar is presented as a decorative accessory. Choose suitable separate equipment for walks and supervise wear. A little care goes alongside a little character.